Post by account_disabled on Feb 25, 2024 13:39:14 GMT 10
Become a Girls in Marketing Member to access this course and so much more December Recent Blog Posts Brand tone of voice What is it whys it important and what can it do for your business Read More Top Valentines Campaigns Read More brands with fantastic email marketing brands with fantastic email marketing Read More Spotify Wrapped The Power of Personalisation in Marketing Whos excited for their Spotify Wrapped this year Spotify launched Wrapped in since then Spotify listeners have looked forward to learning more about and sharing their listening habits at the end of the year.
In Spotify reported million listeners engaged with Wrapped thats million more listeners than . fascinating and lots of fun it definitely showcases the power of personalisation in marketing. Spotify Wrapped Spotify released Wrapped in as a successor of their Sweden Mobile Number List Year in Music campaign intending to create FOMO fear of The missing out. Wrapped leverages app data to bring their customers a personalised summary of what theyve been listening to throughout the year. It usually includes a users favoured artists most listened to songs their favourite ge.
nres and top podcasts if any. This changed the game for Spotify Every year users cant wait to see and share their Wrapped leaving nonusers feeling like theyre missing out. It created a domino effect drawing new users to download the app use it for longer and get their custom Wrapped at the end of the year. Having new graphics and colour combinations year on year makes Wrapped feel that bit more exclusive once youve missed it its gone But Wrapped hasnt changed too much over the years Spotify knew it worked and theyve stuck with it. And Spotify ensures their content is responsive and easy to share with the click of a button to generate an insane amount of user generated content UGC.
In Spotify reported million listeners engaged with Wrapped thats million more listeners than . fascinating and lots of fun it definitely showcases the power of personalisation in marketing. Spotify Wrapped Spotify released Wrapped in as a successor of their Sweden Mobile Number List Year in Music campaign intending to create FOMO fear of The missing out. Wrapped leverages app data to bring their customers a personalised summary of what theyve been listening to throughout the year. It usually includes a users favoured artists most listened to songs their favourite ge.
nres and top podcasts if any. This changed the game for Spotify Every year users cant wait to see and share their Wrapped leaving nonusers feeling like theyre missing out. It created a domino effect drawing new users to download the app use it for longer and get their custom Wrapped at the end of the year. Having new graphics and colour combinations year on year makes Wrapped feel that bit more exclusive once youve missed it its gone But Wrapped hasnt changed too much over the years Spotify knew it worked and theyve stuck with it. And Spotify ensures their content is responsive and easy to share with the click of a button to generate an insane amount of user generated content UGC.