Post by account_disabled on Feb 27, 2024 14:53:15 GMT 10
A reality like a hospital, to which people entrust their health, and such a numerous and active Facebook page, inevitably live with lights and shadows, so I ask Ilaria how she handled the negative reviews and if there were any critical moments: “admitting the mistake is fundamental”, he replies, “messaging was the opportunity to listen to learn about patients' requests and improve the site , the editorial plan and the communication channels. There is no shortage of complaints and complaints, but through private messaging, people ultimately appreciate and thank you, because they understand that they are talking to a person and, above all, that they are being listened to. It often happened that a negative review turned into an opportunity."
A hospital, however, deals with life and death, so dealing with healthcare social marketing Panama mobile number list also involves dealing with tragedies . “In 2018 a mother died in childbirth, following a complication, all the newspapers talked about it. Understandably, people's surprise and indignation were very strong and they didn't know how to react. I, working in the hospital in close contact with the operators, breathed all the desperation of the department, of the doctors and nurses who were unable to save her. So, in agreement with the General Management, I proposed to take the statement released by the hospital and publish it as a post with the title " Not everything possible is always enough ". It was a very difficult situation, but it was essential to give a voice to obstetrics professionals , to express their pain and also to tell the truth , that is, that in healthcare and medicine you can fail."
That post received a lot of criticism, Ilaria tells me, but also a lot of appreciation, many demonstrations of affection and respect towards doctors and nurses who admitted that it is not always possible to do well and that medicine always faces continuous challenges, but not all of them they win: "this distinguishes a hospital's work on social media: to talk about healthcare we need sincere, transparent and warm communication , even if it is complex, because we are dealing with people's lives", concludes Ilaria. An excellent starting point also for other sectors and for all digital communication professionals, because after all the hospital is truly everyone's space and its communication and relationship with users should be studied as emblematic case studies: listening, transparency, personalization of Can warm, immediate responses and style be the key to providing a truly useful service and saving us from the "solitude of the social media manager.
A hospital, however, deals with life and death, so dealing with healthcare social marketing Panama mobile number list also involves dealing with tragedies . “In 2018 a mother died in childbirth, following a complication, all the newspapers talked about it. Understandably, people's surprise and indignation were very strong and they didn't know how to react. I, working in the hospital in close contact with the operators, breathed all the desperation of the department, of the doctors and nurses who were unable to save her. So, in agreement with the General Management, I proposed to take the statement released by the hospital and publish it as a post with the title " Not everything possible is always enough ". It was a very difficult situation, but it was essential to give a voice to obstetrics professionals , to express their pain and also to tell the truth , that is, that in healthcare and medicine you can fail."
That post received a lot of criticism, Ilaria tells me, but also a lot of appreciation, many demonstrations of affection and respect towards doctors and nurses who admitted that it is not always possible to do well and that medicine always faces continuous challenges, but not all of them they win: "this distinguishes a hospital's work on social media: to talk about healthcare we need sincere, transparent and warm communication , even if it is complex, because we are dealing with people's lives", concludes Ilaria. An excellent starting point also for other sectors and for all digital communication professionals, because after all the hospital is truly everyone's space and its communication and relationship with users should be studied as emblematic case studies: listening, transparency, personalization of Can warm, immediate responses and style be the key to providing a truly useful service and saving us from the "solitude of the social media manager.